To ensure brand consistency, engagement, and maximum impact, franchisees must adhere to the following social media guidelines to qualify for Co-op Advertising Support from Hangry Joe’s Corporate.

1. Brand Consistency

- Use the official Hangry Joe’s logo, colors, and fonts in all social media graphics.
- Maintain a consistent voice in captions and messaging, keeping it fun, engaging, and brand-appropriate.
- Use only approved promotional materials provided by Hangry Joe’s Corporate when running co-op-funded campaigns.

2. Posting Frequency & Content Mix

✅Minimum Posting Requirements:

Facebook & Instagram: At least 3 posts per week

Reels: At least 1 video per week

Stories: Daily engagement encouraged

✅ Content Types:

Food Photos & Videos (High-quality images of menu items)

Customer Testimonials & Reviews (Encourage customer engagement)

Local Community Engagement (Events, partnerships, fundraisers)

Promotions & Offers (Co-op advertising campaigns must align with corporate-approved offers)

Behind-the-Scenes Content (Kitchen shots, team highlights, process videos)

3. Engagement & Community Interaction

Respond to comments and messages within 24 hours.

Engage with local followers by liking, commenting, and sharing user-generated content.

Encourage and repost customer-generated content with proper credit.

Tag or Collab @HangryJoesChicken on Instagram and Facebook in co-op-supported posts.

Use official hashtags: #HangryJoes #CrushinSandos #HotChicken

4. Adherence to Co-op Campaign Guidelines

Franchisees participating in co-op advertising must:Use provided ad copy and creatives from Corporate. Run Corporate-approved promotions only.Allocate ad spend according to pre-approved budget guidelines.Submit a monthly report of ad performance and social insights.

5. No Unauthorized Modifications

Do not alter corporate-approved advertising materials. Do not post promotions or discounts that are not pre-approved by Corporate. Maintain high-resolution media standards—no low-quality images, pixelated graphics, or improper brand usage.

6. Local Store Customization

While using Corporate materials, you may add local flair by: Tagging local businesses or influencers. Featuring local events or collaborations. Highlighting staff and customer experiences unique to your store.

7. Compliance & Reviews

Franchisees must submit their social media profiles for review before receiving co-op funds. Monthly audits will ensure compliance. Failure to meet the guidelines may result in suspension of co-op funds. Corporate reserves the right to request edits or removals of non-compliant content.

How to Qualify for Co-op Advertising Support:

✅Meet posting frequency requirements

✅Follow branding and promotional guidelines

✅Engage with customers and local audiences

✅Use official Hangry Joe’s marketing assets

✅Submit performance reports & insights

By adhering to these guidelines, franchisees can maximize their marketing impact and leverage Hangry Joe’s Corporate resources to drive traffic and sales. Let’s keep the Hangry Joe’s brand strong and spicy across all locations!